May
Great Back-end = Free Prospects!
Filed Under (general) by arthurfreydin on 13-05-2008
How many times have you engaged in a service that requires a login to a web application and realized that the implementation totally sucks?
I have seen countless examples of this ranging from online marketing back-ends to real estate. Why is it that companies don’t invest on optimizing the user experience for existing clients? Is it because they stop caring after they sign the contract? To me, it seems like a great way to retain your company image and gain word-of-mouth business.
Having a great back-end that positively impacts the client/user will not only make your service easier to use (and up-sell), but it will also mean more word-of-mouth business from existing clients. Those valuable, already existing, clients will spread the word to other prospects resulting in free advertising!
