Filed Under (general) by arthurfreydin on 29-07-2008
Tagged Under : advertising, at&t, marketing
I was cruising on my way to work this morning, listening to 92.3 KROCK in New Jersey and heard a radio commercial that kinda cought my eye (ear?). AT&T was advertising a website that was said to stream Lollapalooza live on August 1-3rd. Interesting.
Judging by the AT&T Blue Room site, it looks like that is exactly what they are going to do, and then some! They will stream Lollapalooza via a webcast on said days. Not only are they using such new-world (to them) technologies like webcasts, but they are also posting updates on Twitter!
It looks like the live webcast will be their major marketing stunt to get people to notice them. Everything else they offer is standard fare for a video/music portal. I’m not really sure how this ties to their core offerings but AT&T service advertisements are splayed all over the site. Seriously, they’re advertising 3 seperate services on one damn page.
From their official release (the service has actually been around for quite a while):
The blue room is part of a larger initiative in which AT&T is leveraging innovative tactics to connect consumers to its products and services. Through blue room, AT&T is able to reach demographics, particularly the highly coveted youth market, which are generally more difficult to reach through traditional programs.
Last year in August, it looks like AT&T’s Blue Room has drummed up some scorn from Pearl Jam when it last streamed the Lollapalooza event. Apparently, AT&T inadvertently censored Pearl Jam’s anti-George Bush comments.
Better luck this year I guess.