22
Sep
SanDisk’s slotMusic May Not Be So Bad – Hear Me Out Here
Filed Under (gadgetry) by arthurfreydin on 22-09-2008
Tagged Under : cellphone music, sandisk, sd cards, slotmusic
Stay with me folks, I don’t think I’m too crazy with that title.
SanDisk launched a new line of 1GB microSD cards that will contain high quality (320kbps) DRM-free MP3s of full albums pre-loaded. While this sounds like yet another scam for the music industry to save itself from the decline in cd sales, there may actually be a strategy back there – even if SanDisk doesn’t realize it.
SanDisk will likely entice users to purchase these memory cards by solely highlighting the music on the card itself. This may be the wrong way to approach this. My way would be a bit less invasive and obvious.
- Start distributing these things with the premise that you are getting something that you were already looking for (a memory card for your cellphone or MP3 player for instance) but with a bit of an added bonus.
- Work with wireless cariers to bundle the cards with new phone purchases. Those users that just purchased their multimedia-ready phone may start unpacking the phone before they leave the damn store and will almost definitely shove that MP3 packed memory card into the phone.
- Use the slotMusic name for embeddable MicroSD cards into the cellphones & MP3 players. This has been talked about quite a bit and seems like a logical progression. This would be similar to Nokia’s “Comes With Music” functionality.
- Instead of pre-loading albums on to the memory cards, create categories such as rock, rap, pop, top20, etc. Less and less people are actually downloading albums these days.
