Arthur Freydin’s Blog

Online marketing, gadgets, business, and thoughts.

Word around the street is that Microsoft is bribing soliciting beta testers for its new Adcenter desktop application. I expect the application to mimic Google Editor. I have been using Google Editor since version 1.0 and have guided the Google engineers in Mountain View in the early phases of design. It truly is an amazing application and has meant my independence from my Google representatives. Anything that I ever need to do in Google, I do through Editor!

So, I think that Microsoft is walking in the right direction here. If their Adcenter desktop application can at least match the power of Google’s, I think they may have a winner. Their AdCenter UI is, umm, shit, so the desktop application can’t really go wrong as long as it is built properly.

Judging by the screen shots on the beta sign-up page, it looks awfully familiar to a certain suite of applications that Microsoft makes a lot of money off of. Sarcasm aside, it looks decent!

Now, since I am not currently using AdCenter for anything, I doubt they will let me in the beta as Google did with Ad Planner. Even if they did, I wouldn’t really do anything with it yet. Will the desktop application persuade me to start back up with AdCenter? Yea I think so, as long as they don’t screw it up.

From Microsoft:

Microsoft adCenter Desktop^beta can enable you to:

	Work faster: Sync your online accounts with the desktop program, make changes or additions offline, and then upload your revisions with one click. Easily make edits: The familiar Office user interface makes navigation simple. Directly edit ads, ad groups, and thousands of keywords at once.

	Create campaigns with ease: Our Creation Wizard will walk you through the process with step-by-step instructions. You will be able to define an ad group, create text ads, select keywords, and preview final ad copy. You can even copy and paste adCenter data directly into the adCenter Desktopbeta program.

	Get performance alerts: Adjust your campaign according to automatic alerts that notify you about key performance behaviors and status changes to budgets, ad groups, and keywords. Research new keywords: Discover new keywords and add them to your account using the built-in keyword intelligence toolset.