5 Key Performance Indicators For Video Advertising

Arthur Freydin

August 12, 2022

If you want to make the most of video advertising, you need to measure the success of your campaigns. This is where KPIs come into play. KPIs measure different outcomes such as brand awareness, increase in recall, number of unique views, and traffic. Awareness KPIs measure the number of conversations people have about your brand or the number of people who visit your site after clicking a link within a video. In lead generation KPIs, you can measure the number of leads generated, the cost per lead on a video channel, and the overall conversion rate.

In-stream video ads

Using Facebook’s In-stream video feature, you can place your ad directly within video content to reach people already watching it. As a result, the placement of video ads within video content speaks to a highly engaged audience. Interestingly, while managing traditional video environments tends to decrease after three seconds, In-stream video ads remain in view for the total duration of the ad, generating a significantly higher ROI than static ads.

In-stream video ads are a great way to reach new users because they are skippable and are displayed before, during, and after other videos. In-stream videos can also be a great way to get a broad audience across devices. Unlike banner ads and pop-ups, in-stream video ads are tied to the content of a trusted publisher. Additionally, in-stream video ads can boost engagement among viewers because they are less intrusive and based on overall impressions rather than watching the entire ad.

Shoppable ads

Consumers want interactive content from brands, and shoppable videos offer the opportunity to do just that. With KERV technology, shoppers can click on individual products, learn about the product, and make a purchase directly from a video. The benefits of shoppable video advertising are clear: increased customer satisfaction, faster product delivery, and higher conversion rates. One study found that brands using shoppable video ads saw a 30% increase in conversions. In addition, videos are more likely to catch consumers’ attention than static banner ads. They also provide a means to engage with consumers beyond the purchase decision.

YouTube recently launched the ability to place shoppable ads below video content. The format lets marketers stock a ‘Shop Now’ section below each video ad. Visitors can browse through the product selection with prices and buy links. This feature is currently in testing and has seen a 25% increase in return on ad spend compared to the traditional media mix. YouTube aims to increase consumer engagement and drive digital conversions.

Dynamic content

The power of dynamic content is undeniable. In a world where personalized experiences have become the norm, giving consumers what they want makes sense. 80% of online users prefer customized experiences, while 52% expect to be offered relevant offers based on their browsing habits. Dynamic content in video advertising is an excellent way to target consumers based on their behavior and previous purchase history. In addition to using data from analytics to determine what works, dynamic content should be targeted with a purpose.

With dynamic content, you can push your video ads to multiple platforms. In addition, you can adjust the content to fit different screen sizes, and for example, a square video ad can be pushed to social media channels, while a landscape ad can be used on YouTube. In other words, you can choose the platform that best suits your business needs. Alternatively, you can use a feed management tool to create dynamic video ads.

In-display ads

In-display video advertising can be used for both online and offline marketing. In-display ads can be run on websites and social media platforms like YouTube. However, they are slightly more expensive than traditional display ads. Nevertheless, because of their popularity, they have become the most popular form of online advertising. Video ads also attract a lot of attention. The next step is measuring the reach of your ads. The unique number of views will tell you how many people saw your ad. This measurement can help you gauge the effectiveness of your display ad management and re-adjust the targeting parameters.

Before you begin creating a campaign, you must determine the size of your ads. First, it would help if you chose the channels best for your campaign. The dimensions should be relatively small, with minimal text and graphics. It is also essential to ensure that your logo is clear and bold, as this will help your potential customers to identify it. And finally, the design must include a call-to-action (CTA), encouraging them to click on the ad.

Pre-roll video ads

Pre-roll video ads are an effective way to target a wider audience. Because they play before video content with the same topic or language, pre-roll videos can be targeted more effectively. Additionally, they can be placed on social networks, which typically have pre-roll ad placement policies. Here are some tips for creating a tremendous pre-roll video ad. Of course, you should also consider the audience’s attention span.

One of the most challenging aspects of advertising online is gaining access to the right audience. Video is far superior to traditional media, and pre-roll is an ideal weapon for brand lift. Science and consumer behavior support the use of pre-roll video for this purpose. Working with an experienced video production company can help you create a high-quality video ad that will wow your audience and gives you a head start over your competition.