Blog

Types of E-Commerce
September 14, 2022

What Are the Four Types of E-Commerce?

E-commerce is a broad term that encompasses various types of business transactions. Each class involves a different kind of transaction, and differing objects exchanged. Examples of e-commerce transactions include direct sales to consumers, bulk sales to retailers, and third-party manufacturing and shipping. Other e-commerce transactions include advance sales to fund startup capital and automatic recurring […]

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Video Advertising
August 24, 2022

5 Methods of Video Advertising

There are several different methods of Video Advertising. You can use nonlinear, out-stream, and animated video. In addition, you can use call to action buttons to direct viewers to your site or to a specific promotion. Video advertisements should be easy to view and understand. Listed below are five tips for video advertising success. Once […]

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August 12, 2022

5 Key Performance Indicators For Video Advertising

If you want to make the most of video advertising, you need to measure the success of your campaigns. This is where KPIs come into play. KPIs measure different outcomes such as brand awareness, increase in recall, number of unique views, and traffic. Awareness KPIs measure the number of conversations people have about your brand […]

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August 10, 2022

Video Advertising 101 – The First Steps in Video Advertising

The first step in Video Advertising is defining your target audience. In the past, ad space was purchased through human conversation. Media buyers would negotiate ad placements with several companies. These days, 75% of video ads are bought programmatically using bots. Advertisers define their target audience, provide access to their ads, and set a budget. […]

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Arthur Freydin
July 7, 2022

Are Social Media and Facebook Advertising Right For Your Business?

It is crucial to choose the right social media and Facebook advertising company to achieve your business goals. We will discuss the types of social media advertising and their influence on search rankings. We’ll also cover the importance of targeting certain demographics for your advertising campaigns. And, of course, we’ll cover the costs and cost […]

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June 1, 2022

Becoming an Independent Business Owner

Becoming an Independent Business Owner – Arthur Freydin Becoming an independent business owner can be very rewarding, but there are also some risks. Read on to learn more about the advantages and disadvantages of being an independent business owner. In this article, we’ll look at the skills required to succeed as an independent business owner, […]

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May 19, 2022

Illustrations of Branding in Advertising

    The purpose of branding in advertising is to give a company, organization, or product an identity. Branding makes a business memorable, gives consumers something to relate to, and supports marketing and advertising efforts. Developing a brand can also increase employees’ pride in the company, and make it easier for consumers to differentiate a […]

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Arthur Freydin
May 9, 2022

Arthur Freydin Explains How Branding Can Make or Break Your Business

Advertising expert Arthur Freydin recently explained how branding can make or break your business.  Arthur Freydin and his team specialize in social media advertising and growth for eCommerce businesses. He recently discussed the importance of branding and how it can make or break your business. “Branding connects you to your customers in numerous ways,” Arthur […]

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Arthur Freydin
May 9, 2022

Arthur Freydin Discusses the Pros and Cons of Being an Independent Business Owner

Entrepreneur Arthur Freydin recently discussed the pros and cons of being an independent business owner.  Successful independent business owners are often envied. However, success doesn’t come without sacrifice. Entrepreneur and independent business leader Arthur Freydin recently discussed the pros and cons of being an independent business owner. “I’m always proud of my successes as a […]

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Arthur Freydin
May 9, 2022

Arthur Freydin discusses optimizing social media ads in uncertain times

Arthur Freydin offers insights for small businesses assessing budgets and ad spending in trying times. In challenging economic or social times, the ordinary struggles small businesses face are amplified. For e-commerce enterprises, Arthur Freydin advises many start to consider if and when cutting costs is necessary. For some, the marketing budget seems a likely place to […]

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