Blog

August 12, 2022

5 Key Performance Indicators For Video Advertising

If you want to make the most of video advertising, you need to measure the success of your campaigns. This is where KPIs come into play. KPIs measure different outcomes such as brand awareness, increase in recall, number of unique views, and traffic. Awareness KPIs measure the number of conversations people have about your brand […]

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August 10, 2022

Video Advertising 101 – The First Steps in Video Advertising

The first step in Video Advertising is defining your target audience. In the past, ad space was purchased through human conversation. Media buyers would negotiate ad placements with several companies. These days, 75% of video ads are bought programmatically using bots. Advertisers define their target audience, provide access to their ads, and set a budget. […]

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Arthur Freydin
July 7, 2022

Are Social Media and Facebook Advertising Right For Your Business?

It is crucial to choose the right social media and Facebook advertising company to achieve your business goals. We will discuss the types of social media advertising and their influence on search rankings. We’ll also cover the importance of targeting certain demographics for your advertising campaigns. And, of course, we’ll cover the costs and cost […]

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June 1, 2022

Becoming an Independent Business Owner

Becoming an Independent Business Owner – Arthur Freydin Becoming an independent business owner can be very rewarding, but there are also some risks. Read on to learn more about the advantages and disadvantages of being an independent business owner. In this article, we’ll look at the skills required to succeed as an independent business owner, […]

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May 19, 2022

Illustrations of Branding in Advertising

    The purpose of branding in advertising is to give a company, organization, or product an identity. Branding makes a business memorable, gives consumers something to relate to, and supports marketing and advertising efforts. Developing a brand can also increase employees’ pride in the company, and make it easier for consumers to differentiate a […]

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Arthur Freydin
May 9, 2022

Arthur Freydin Explains How Branding Can Make or Break Your Business

Advertising expert Arthur Freydin recently explained how branding can make or break your business.  Arthur Freydin and his team specialize in social media advertising and growth for eCommerce businesses. He recently discussed the importance of branding and how it can make or break your business. “Branding connects you to your customers in numerous ways,” Arthur […]

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Arthur Freydin
May 9, 2022

Arthur Freydin Discusses the Pros and Cons of Being an Independent Business Owner

Entrepreneur Arthur Freydin recently discussed the pros and cons of being an independent business owner.  Successful independent business owners are often envied. However, success doesn’t come without sacrifice. Entrepreneur and independent business leader Arthur Freydin recently discussed the pros and cons of being an independent business owner. “I’m always proud of my successes as a […]

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Arthur Freydin
May 9, 2022

Arthur Freydin discusses optimizing social media ads in uncertain times

Arthur Freydin offers insights for small businesses assessing budgets and ad spending in trying times. In challenging economic or social times, the ordinary struggles small businesses face are amplified. For e-commerce enterprises, Arthur Freydin advises many start to consider if and when cutting costs is necessary. For some, the marketing budget seems a likely place to […]

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Arthur Freydin
May 9, 2022

Arthur Freydin shares 5 popular paid advertising strategies

For Arthur Freydin, paid advertising isn’t complicated. In fact, it’s “BASIC.” BASIC is the acronym used to describe Arthur Freydin’s five-pillar paid advertising approach. As the owner and CEO of Tandem Marketing, he deploys this approach to help brands of all sizes. BASIC enables his clients to generate and scale up their e-commerce sales effortlessly. […]

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Arthur Freydin
May 9, 2022

CEO Arthur Freydin Explains How Paid Social Media Marketing Helps Businesses Grow

CEO and marketing expert Arthur Freydin recently discussed the benefits of paid social media marketing for business growth. Arthur Freydin is the CEO of Tandem Marketing. He is an esteemed marketing expert specializing in social media advertising and growth consultation. Freydin recently discussed the benefits of paid social media marketing for businesses seeking growth. Arthur […]

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