Video Advertising 101 – The First Steps in Video Advertising
The first step in Video Advertising is defining your target audience. In the past, ad space was purchased through human conversation. Media buyers would negotiate ad placements with several companies. These days, 75% of video ads are bought programmatically using bots. Advertisers define their target audience, provide access to their ads, and set a budget. The programmers then buy ad space in the best possible way for their company.
Native video ads
For a native video ad to be effective, it must be placed on the right platforms and channels. Native video ads must be crafted in such a way that they are not disruptive and allow the audience to invest in the content. Then, it must be placed in the right channels that are well known by the audience. This is a win-win situation for the network as well as the advertiser. Listed below are some tips for the successful placement of native video ads.
Besides being more effective than other forms of digital marketing, native videos boost brand awareness. In a recent study, more than half of marketers cited video as their most valuable ad format. Native video advertising is particularly effective since it has the potential to increase brand awareness and top-of-mind awareness. In fact, 59% of respondents said that they were more likely to recognize the brand after viewing the native video. Therefore, if you are looking for ways to make native video ads work for you, this is the way to go.
In-stream video ads
In-stream video ads must be eye-catching. Most viewers will quickly click away after 5 seconds. Use action-packed sequences or short product descriptions to grab the viewer’s attention. Make sure to incorporate a clear call-to-action (CTA) button at the end of the ad to ensure a high conversion rate. Make sure the ad is long enough to catch the viewer’s attention and lead to a conversion.
In-stream video ads piggyback on the popularity of another video. They target prospective customers based on keywords and phrases that are likely to be searched for at random times. In addition, they have less competition than banner ads or pop-ups. Since the ads are linked to a reputable publisher’s content, they are highly likely to attract viewer attention and boost conversions. Listed below are some benefits of in-stream video ads:
In-display video ads
In-display video ads have the same basic format as YouTube ads. You can see them in Google search ads, the related videos sidebar of YouTube, and across the Google Display Network. Even big brands are getting in on the action, including Walmart, which is opening up its programmatic inventory to advertisers. Target, CVS, and Kroger are also testing out this type of advertising. These companies will offer their in-display video inventory to advertisers in the near future.
In-display video ads have text and image content. They appear in the recommended videos section of video-sharing websites like YouTube. They are also known as in-stream video ads because they play on the page before or during videos. Because these ads do not include autoplay, they require user interaction. These ads can be effective in several ways. The text, images, and video content can be targeted by keywords, demographics, interests, topics, and remarketing lists.
Pre-roll video ads
The effectiveness of pre-roll video ads is undeniable. As more users complete videos online, pre-roll video ads are gaining more attention than ever. This is partly because more personalized content caters to the tastes and preferences of individual users. In 2018, the completion rate for pre-roll videos increased by 81 percent, indicating that viewers are more receptive to the content. Furthermore, pre-roll video ads are 3.5 times less likely to be interrupted than other video ads.
85% of marketers use YouTube for their marketing campaigns. Pre-roll video ads can be embedded on websites or inserted as pre-roll videos on Vimeo. If done correctly, pre-roll video ads can greatly improve your overall marketing campaign. They should be short, engaging, and interactive to increase your chances of success. This way, you can attract more potential customers and set yourself apart from your competition. Here are some tips to maximize the effectiveness of your pre-roll video ads.